The audioconference will introduce the Forces of Change model and then discuss why stakeholder management has poll position in the model. Dean Shore argues that the three most important words in healthcare today are engagement, engagement and engagement. Further that we will never get consumer-patient engagement unless we first get physician engagement. Stakeholder theory and management are introduced and Specific strategies are discussed.

• the concept of "cowboy capitalism" and a stakeholder perspective on healthcare organizations' failure to thrive,
• data that reveals how healthcare employee engagement impacts quality, service, revenue growth, cost and profitability,
• data that portrays the inextricable link between patient satisfaction and workforce engagement,
• the three key considerations in physician dissatisfaction are revealed and discussed,
• the new challenges to CDHC are introduced and alternate strategies of consumer engagement shared,
• a model for determining the relative saliency of stakeholders is introduced from an organization-centric prospective leading to some revelations that might impact scenario planning
• each primary stakeholder is evaluated in terms of their demands and conflicts,
• key stakeholder conflicts (i.e. physician vs. hospital) are debated, and
• stakeholder management and its ROI are discussed.

What Is an Audioconference?
It is a live event that includes session handouts, an interactive question and answer period, and access for an unlimited number of participants at each call-in site. However, only one site can be offered per registration. It is impermissible for an organization to purchase one registration and to operate multiple sites through an internal telephone system. During the live Audioconference participants will be able to ask questions and make comments. The Audioconference faculty has agreed to take follow-up questions via email. Audioconferences are simple, accessible, cost effective and reach a broad audience locally.

Who Should Listen:
Physicians, Nurses, Pharmacists, Hospital, Health System, Health Plan and Physician Organization Chief Executive Officers, Chief Operating Officers, Chief Information Officers and Chief Financial Officers, Privacy Officials, Security Officers, Compliance Officers, Legal Counsel, Health Service Researchers and Health Policy Experts.

Audioconference Materials:
All Faculty Materials will be Posted on the Health Policy Audioconference website: www.HealthPolicyAudioconferences.com/hpaudio20070227 in downloadable PDF Formats.